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At Abhati, we embrace the Indian notion that “healthy hair is rooted in the scalp” while combining two worlds in our formulas: Swiss technology and Indian ritual. You can trust countless generations of Indian women, or you can trust the science that backs it up. With Abhati, we offer you both. By changing your hair care routine to include our gentle shampoos and conditioners, as well as adding a few drops of Chambal Sacred Hair Oil while massaging your scalp, you will soon notice a difference in your hair’s elasticity and shine, all thanks to these high potency ingredients.
One question we receive a lot is people asking how they can extend the life of their solid products. Bar shampoos and conditioners are a fantastic zero-waste alternative for beauty enthusiasts looking to lower their packaging footprints, so it’s natural that fans want to make the most of their bars. And thinking about this question sparked one of our most recent and exciting product developments: The Pebble.
In my last note, I talked about how my Indian heritage shaped sustainability for me and how I incorporate that into Abhati. Now I’d like to take a moment to think about how my Indian culture motivates the other great passion of mine: natural beauty.
I’ve been thinking a lot lately about what India can teach us about sustainability. That might sound crazy if you’ve seen photos from India of polluted waterways, mountains of trash, and piles of textile waste and chemical runoff from clothing manufacturers. But all of that stems from fast fashion and a corporate disregard for the environment. Indian culture, however, has always practised inherent sustainability long before it became all the rage in the West.
In a clinical study, hair treated with the Abhati Complex™ showed a 92% reduction in breakage compared to untreated hair. Because at Abhati, we treat your hair’s health at the root. This may surprise you, but your scalp ages six times faster than your face, and becomes less efficient at delivering the nutrients your hair needs to thrive. So, the best way to prevent hair damage and loss is by caring for your scalp.
Abhati Eau de Parfum is a genderless fragrance crafted by legendary perfumer Geza Schoen. It is made from the rarest botanical oils; a voyage spanning two continents, at the juncture of Indian exoticism and Swiss freshness. This scent is complex, rebellious, and sexy, made from pure essences of warm wood, amber, coriander, guaiac wood, pink pepper, jasmine, vetiver, and dusky sandalwood.
