Our Philosophy

They call us a beauty rebel with a cause. A brand that leaves a significant social impact on vulnerable communities in India through every product sold. And this high level of charitable giving — or what we like to call conscious beauty — has been embedded in our DNA since we launched in 2014.

We make significant efforts to support local initiatives related to educating girls in rural India through our partnership with Educate Girls, because that is the greatest tool at our disposal to pull women out of poverty.

The work we do to help girls obtain an education is one of our proudest accomplishments. To achieve that as a «side effect» of the work we do building Abhati proves that every company, no matter what size, should be able to do the same. If we all worked along this model, just imagine how much better off we would all be.

To date, our sales have made it possible for 378,000 girls to attend school. That’s 378,000 girls learning the tools to create and shape their own futures. That’s why our products are truly conscious beauty.

We make next generation skincare and hair care that blends the advanced Swiss technology of our proprietary Abhati Complex™ with Indian tradition. Cleansing, hydrating and soothing come naturally to our oils, creams and soaps made for hair, body and face. Lavish in their rich consistency, conditioning properties and their subtle yet addictive fragrances.

We believe we’re the next big thing for aesthetic activists everywhere — ethical consumers who want to look good using beautiful, carefully curated products, but also feel good about shopping with a conscience. Because when you shop with us, your purchases are giving back significantly to initiatives that benefit both people and planet.

Our Social Sustainability

Every Abhati product comes with a vision, a mission, and a cause. Combating gender inequality is why we exist, and why we work so passionately to build the Abhati brand. And when we think of what we’re doing, we are reminded of this: Literacy is a bridge between misery and hope.

About Anju

“When I felt the spark for Abhati, I was searching for ways to do something tangible to help empower and educate girls. Girls who, without our help, could not attend school. And that’s why I started Abhati: I wanted to make a difference in our crazy, beautiful world.”

It’s time for a proper introduction. My name is Anju Rupal, and I am a lifelong social worker, environmental activist and the founder and CEO of Abhati.

Abhati is so much more than a beauty company. Behind it is a passionate team of beauty experts, designers and entrepreneurs who are working hard to curate a beautiful collection of products that work for both people and planet.

We hope you join us on our exciting journey of looking after each other, and thank you for your support.

Our Environmental Sustainability

Our dedication to environmental sustainability is at the core of what we do and how we operate. Our strategy to leave a minimal eco footprint is three-fold:

Our farming: At the very top are our farming practices. From the very beginning, we have been committed to fostering agricultural partnerships with tribal communities around the Indian Himalayas. We work directly with farming families in the Himachal Pradesh region of India, who grow the organic and wildcrafted whole plant ingredients that go into every Abhati product.

The families we work with used to be scattered farmers, but have now joined together to form an independent agricultural cooperative that demands fair and ethical wages, as well as practices traditional farming techniques that respect the local ecosystem. We are grateful to have these women and men as a part of our ABHATI team, because the care and expertise they bring to growing and wild harvesting our potent botanicals are what make our products truly exceptional.

When we first started our farming partnerships, we spent three years working directly with farmers to overhaul the soil quality of their lands. Initial tests showed significant amounts of pesticides and heavy metals in the soil, but after several years of working to clean it up, we’re proud to say we were able to achieve organic, high-quality conditions.

One significant change that took place—and which benefits the tribal communities as a whole—is that the farming families we work directly with started implementing sustainable agricultural practices to ensure the health of the local ecosystem. They began practicing regenerative farming, or crop rotation, in order to optimize nutrients in the soil and combat pest and weed pressure without having to use pesticides.

For instance, the wild turmeric that goes into our Shanta Rich Facial Cleanser is grown in crop rotation with organic cotton that the farmers grow for sustainable fashion brands. This technique not only ensures their land will be viable for generations to come, but also enables tribal communities—which are some of poorest and most vulnerable in India—to simultaneously earn high wages from multiple sustainable brands.

This is only a small example of our dedication to maintaining an ethical supply chain that works for people and planet, but our support of tribal farmers and our commitment to empowering their communities will always be embedded in Abhati’s DNA.

B CORP: We are proud to be part of the B Corp community from day one, and to be one of the first Swiss companies to earn certification from B Lab Switzerland.

But what is a B Corp exactly?
B Corp is a global movement of impact-driven leaders. It spans 150 industries across 74 countries and is united by a single goal: using business as a force for good and doing our parts to make this world better than we found it.

Certified B Corporations are a new kind of ethical business that balances purpose and profit and challenges the corporate status quo. We go through strict annual oversight of our supply chain and charitable claims, and are legally required to consider the impact of our decisions on workers, communities and the environment.

So when you support a certified B Corporation, you’re supporting something real. No green washing. No marketing speak. No placing profit over people and planet.

We are a growing collective of honest, hardworking brands using our privilege for good, and we couldn’t be prouder to be a part of this movement.

1% For The Planet: We are also proud to be a certified member of the 1% For The Planet community. The mission of 1% For The Planet is to activate a global community of businesses that are financially committed toward creating a healthier planet, and to date members have given back $270 million to highly vetted environmental NGOs.

We are financially committed to using our profit to care for the planet, and dedicate a portion of revenue to reforestation initiatives spearheaded by WeForest.org.