What is rich girl hair, and how do you get it?
Rich girl hair is long, glossy, healthy looking hair that signals care and self investment. It does not come from money. It comes from a healthy scalp, gentle cleansing and nourishing rituals. ABHATI Suisse makes performance hair products in Switzerland, free of sulfates, silicones, mineral oils and parabens, built on the patented ABHATI Complex of wild plants and cold pressed oils, so hair can thrive at any age.
Welcome to the Rapunzel age
Lately, I have been struck by how many women, from celebrities to CEOs, are wearing their hair long.
It feels like we are living in a Rapunzel age.
When I was younger, women were told to cut their hair short as they got older, as if long hair belonged only to youth. Today the opposite is true. Long, glossy hair has become a modern status symbol. It signals wellness, self investment and control over your own image.
The economics of beautiful hair
From an economic point of view, this is fascinating.
The global wellness economy reached $6.8 trillion in 2024, according to the Global Wellness Institute, and is forecast to approach $9.8 trillion by 2029. Beauty rituals have become one of its most powerful expressions.
Investing in healthy, beautiful hair is not about vanity. It is about longevity, wellbeing and agency.
Of course, hair is never just hair. Maintaining it takes time, care and knowledge. Hence the industry term I heard recently: "rich girl hair".
Why I call it well girl hair
As the founder of ABHATI Suisse, I see it differently.
To me, it is not about being rich. It is about being well.
It is about rituals, nourishment and respecting the scalp, so hair can truly thrive, no matter your age.
My grandmother knew this long before anyone put a price tag on it. Every week the women in my family did Champi, a warm oil head massage. No salon, no shortcuts. Just patience and the right ingredients.
The well girl hair ritual
This is the ritual behind long, healthy hair, and the performance hair products we make for each step.
- Feed the scalp. Once a week, massage a few drops of Chambal Sacred Hair Oil into your scalp before washing. Ayurvedic herbs, cold pressed oils and Himalayan wild cherry oil.
- Cleanse without stripping. Wash with Imlaya Volume Shampoo: tamarind seed gum, moringa seed oil, babassu oil and Swiss rosehip lift buildup from the roots and leave hair light and shiny.
- Nourish the lengths. Condition with Mahakali Nourishing Conditioner. Once a week, mix in a few drops of Chambal for a deep mask.
- Protect the ends. Smooth one or two drops of Chambal through damp ends to tame frizz and protect colour treated hair.
Every ABHATI Suisse hair product is free of sulfates, silicones, mineral oils and parabens. Each one is built on the ABHATI Complex: hand harvested wild plants and cold pressed oils that replace the lipids your hair loses every day. Nourished, never coated.
Health is the new wealth
We are not in an era of rich girl hair.
We are in an era of well girl hair, where health is the new wealth.
And that shift, I believe, is here to stay.
Discover the ABHATI hair rituals
Anju Rupal
Founder and CEO, ABHATI Suisse
The Soul of India. The Science of Switzerland. The Future of Beauty.
Source: Global Wellness Institute, 2025 Global Wellness Economy Monitor.
Your questions about rich girl hair
What is rich girl hair?
Rich girl hair is the beauty industry's name for long, glossy, healthy looking hair that suggests time, care and investment. ABHATI Suisse founder Anju Rupal calls it well girl hair instead, because the look comes from scalp care, nourishment and ritual rather than money.
How do I get rich girl hair naturally?
Start at the scalp. Massage a few drops of hair oil into the scalp once a week before washing, use a gentle shampoo free of sulfates and silicones, condition the lengths, and protect your ends. ABHATI Suisse builds its haircare around this ritual, using Chambal Sacred Hair Oil, Imlaya Volume Shampoo and Mahakali Nourishing Conditioner.
What are the best performance hair products for long, healthy hair?
The best performance hair products for long hair care for the scalp, cleanse without stripping, and nourish without weighing hair down. ABHATI Suisse makes performance haircare in Switzerland that is free of sulfates, silicones, mineral oils and parabens, built on the patented ABHATI Complex of wild plants and cold pressed oils that replace the lipids hair loses each day.
Can you keep long hair as you get older?
Yes. The old rule that women should cut their hair short with age is fading, and many women now wear long hair at every age. Hair does change over time, so a gentle routine that respects the scalp and keeps the lengths nourished becomes even more important.
Is hair oiling good for long hair?
Hair oiling is one of the oldest hair rituals in the world. In India it is called Champi, a weekly oil head massage passed down through generations. A light oil massaged into the scalp before washing helps condition dry lengths, smooth frizz and add shine.
What makes ABHATI Suisse different?
ABHATI Suisse is a certified B Corp beauty brand from Appenzell, Switzerland, founded by Anju Rupal in 2015. It blends Swiss botanical science with Ayurvedic and Himalayan traditions, and is stocked by Sephora India, Credo in the US, Mecca in Australia and salons including Organic Hair Studio in Zurich and Jörg Oppenheim in Hamburg.
